Communicate effectively during times of change

In our lightning-fast connected world it’s not enough to be good at your job. Today’s leaders must be equipped to lead their organizations through unprecedented times of change. Smart communication makes the difference between bringing people with you on the journey, or losing ground, during times of transformation.

How can you communicate to win through change? In this workshop we’ll look at the principles for effectively communicating change. Whether you’re undergoing a large-scale acquisition, downsizing the company, implementing a global planning system, or transitioning to a hybrid workplace, these tools will enable you to build momentum behind your future vision.

You will leave the workshop with skills to help you:

• Assess the information needs of your stakeholders
• Synthesise complex concepts into clear messages your audiences will understand
• Tailor your messaging to each phase of the change journey: know it, feel it, live it
• Put it all together in a comprehensive change communication plan

Are you ready to bring your organization on the change journey?

Biography

Aimée DuBrule is a communications leader, mental health advocate, and founder of CultureRISE, a global community on a mission to get well, be well and stay well. During her 20-year career, Aimée has led global programs in corporate branding and purpose, reputation and crisis management, employee advocacy, and change communications for world-renowned brands including Bacardi-Martini, FDI World Dental Federation, Nestlé and Kempinski Hotels.

She works with senior leaders on strategic communication programs designed to strengthen brand reputation. She also personally coaches executives to prepare for presentations across a wide array of communication channels–ranging from keynote speeches and media interviews, to shareholder business updates and employee town halls.

Aimée holds an MBA from SDA Bocconi and an Executive Master of Science in Communication from Università della svizzera italiana. She is originally from Canada and is now based in Geneva, Switzerland, where she enjoys swimming, free diving, hiking, reading, dancing in the living room, and snuggling with her cats, Blossom and Cleopatra. She is also the host of Wake Up Shake Up, a podcast exploring how to create better balance, one small step at a time.

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